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What is Guest Posting & Other Important Terms Related to SEO?

what is guest posting

Guest posting is a marketing strategy that involves writing articles for another website or blog in exchange for a link back to your own website. This link is typically placed within the author bio section of the guest post, making it an effective way to improve your website’s search engine optimization (SEO) and increase visibility online.

What is Domain Authority (DA)?

High Domain Authority (DA) and Dofollow Guest Posts are two important factors to consider when looking for websites to guest post on. DA refers to the ranking of a website, given by Moz, on a scale of 1 to 100 based on various factors such as the number of backlinks and the quality of the website’s content. The higher a website’s DA, the more authoritative and trustworthy it is considered by search engines like Google, making it a valuable source of backlinks for your website. If you want to increase your domain authority you can connect with any digital marketing agency in Guwahati for the best results.

Dofollow links, on the other hand, are links that allow search engines to follow them and pass on the link’s value, also known as “link juice”. Nofollow links, on the other hand, do not allow search engines to follow them and therefore do not pass on any link value. When it comes to guest posting, it is important to seek out websites that use dofollow links, as these are the links that will help improve your website’s SEO rankings.

There are several benefits to guest posting on high DA and dofollow websites, including:

  1. Increased visibility and traffic: By guest posting on a high DA website, you have the opportunity to reach a wider audience and drive more traffic to your own website. The more exposure your website gets, the more likely it is to be seen and visited by potential customers.
  2. Improved search engine rankings: High DA and dofollow links are seen as a “vote of confidence” by search engines like Google, helping to increase your website’s visibility and rankings. This can result in higher organic search engine rankings, which in turn can drive more traffic and leads to your website.
  3. Increased credibility: By guest posting on a high DA and authoritative website, you can establish yourself as an expert in your industry and improve the credibility of your own website. This can help to build trust with potential customers and increase conversions.
  4. Enhanced brand awareness: Guest posting on high DA websites can help to increase brand awareness and establish your brand as a thought leader in your industry. This can help to attract more customers and increase your brand’s reach and impact.
  5. Better backlink profile: High DA and dofollow guest posts can help to improve the quality and quantity of backlinks pointing to your website, which is one of the most important factors in determining your website’s search engine rankings. The more high-quality backlinks you have, the more likely it is that your website will rank higher in search engine results pages (SERPs).

Use Ahref & Semrush SEO tools to measure keywords rankingsĀ 

Ahrefs and SEMrush are two of the most popular and comprehensive SEO tools available on the market. They provide a range of features that help website owners and marketers improve their search engine rankings and drive more traffic to their websites. In this article, we will take a closer look at what these two tools have to offer and how they can help improve your website’s SEO.

Ahrefs is a powerful backlink analysis tool that helps you understand the quality and quantity of links pointing to your website. It provides detailed information about each link, including the URL, anchor text, and the domain authority of the linking website. This information can help you identify any spammy or low-quality links that may be hurting your search engine rankings, and take steps to remove or disavow them. Ahrefs also provides valuable keyword research tools, helping you find keywords to target and analyze the competition for each keyword.

SEMrush, on the other hand, is a full-service SEO and digital marketing tool that provides a range of features to help you improve your website’s search engine rankings. It offers keyword research, site audit, and competitor analysis tools that help you understand the performance of your website and identify areas for improvement. SEMrush also provides detailed information about your competitors’ websites, including the keywords they’re targeting, the pages that are driving traffic to their site, and the backlinks they’ve earned. This information can help you develop a more effective SEO strategy and stay ahead of the competition. If you want to increase your domain authority you can connect with any digital marketing agency in Guwahati for the best results.

Both Ahrefs and SEMrush offer powerful reporting features that provide detailed insights into the performance of your website and your SEO efforts. These reports can help you track your progress and make data-driven decisions about your SEO strategy.


In conclusion, guest posting is a valuable strategy for improving your website’s SEO rankings, driving traffic, and increasing brand visibility online. By seeking out high DA and dofollow websites to guest post on, you can take advantage of the many benefits of guest posting and improve the overall performance of your website.

In order to get the most out of guest posting, it’s important to carefully consider the websites you choose to guest post on, ensuring that they have a high DA and use dofollow links. This will help to increase the visibility and credibility of your website, and improve your search engine rankings over time.


About Author

Greetings, I am Pankaj Pandey, a dedicated professional with eight years of experience in the dynamic field of digital marketing. My journey in this ever-evolving landscape began with a genuine passion for exploring the vast potential that digital platforms offer for brand promotion and customer engagement. Specializing in SEO, social media marketing, content strategy, and online advertising, I have cultivated a strategic mindset and innovative approach that sets me apart. My campaigns have consistently increased brand visibility and delivered measurable results, showcasing my adaptability to industry trends and technological advancements. As the site owner and author of, I combine my digital marketing expertise with insightful content creation. This platform reflects my commitment to sharing knowledge, providing valuable insights, and guiding businesses towards success in the digital era. My journey is a testament to my unwavering commitment to excellence and innovation in the digital marketing realm. I look forward to continuing to push the boundaries of what is possible in the ever-evolving world of online promotion.

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